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Social Media Manager

Social Media Manager Job Description

The Social Media Manager is majorly directed to develop and publish various types of pieces of content for an organization such as a company’s web pages, like articles, e-books and social media posts. A Social Media Manager’s responsibilities include producing marketing copy to advertise an organization’s products, creation of content in regards to industry-related topics and promotion of content on social media. The success of this role usually lies in experience with digital publishing and generation of traffic and leads for new business.

 

Age bracket: 21-30

Gender: Male or Female

Language Skill: Fluent in spoken, written and sound understanding of English.

 

Duties and Responsibilities of a Content Creator

  • Research and plan out effective and engaging content ideas for industry related topics
  • Writing, reviewing, editing and updating content for company websites, marketing materials, blogs and similar promotional platforms.
  • Create and distribute marketing copy to advertise the company and its products.
  • Coordinate with marketing and design teams to illustrate articles and promotional materials.
  • Proof reading of materials to be published
  • Optimization of content according to the SEO standards and principles
  • Stay up to date with latest industry trends and practice
  • Learn and use inbound marketing software
  • Develop creative and engaging social media strategies
  • Manage the day-to-day handling of all social media channels such as LinkedIn,
  • Facebook, Twitter, Pinterest, Instagram, Tik-tok and YouTube, adapting content to suit different channels
  • Form key relationships with influencers across the social media platforms
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • educate other staff on the use of social media and promote its use within your company (in-house roles)

 

Skills and Requirements

The job description of a content creator requires skills that are built on creativity and self-motivation, such as

  • Ability to work independently with minimal supervision and collaboratively as part of a team
  • Demonstrated excellence in writing, proofreading and editing.
  • Willingness to learn and keep up to date on applicable industry
  • Excellent research, organizational and time management skills
  • Creation of content geared to aggressively drive and promote organization image and values.
  • Work closely with IT Director and team to coordinate and execute set goals for the establishment and growth of the organization’s brand.
  • Demonstrated use of content management systems such as WordPress etc.

 

Education and Experience

  • Bachelor’s degree in English, Marketing, Communications or a similar field
  • 3 years of experience as a Social Media Specialist or similar role
  • A portfolio of applicable outputs.
  • Previous hands-on experience in content creation, management and strategy.
  • develop creative and engaging social media strategies
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+
  • and other social media best practices

 

Team player

  • Good time-management skills
  • Great interpersonal, presentation and communication skills
Job Type: Full Time
Job Location: Abuja

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